Destination Maternity releases Spring/Summer 2023 range at Walmart

Destination Maternity has released its new Spring/Summer range at Walmart as part of an exclusive distribution agreement. Owned by parent company Marquee Brands since 2019, Destination Maternity previously served as the namesake of the maternity market leader’s retail division.

The SS23 collection provides new and expectant mothers with access to the brand’s range of fashionable products, including dresses such as the chic side-ruched Bodycon Dress featuring short sleeves and adjustable drawcords, the Tie Shoulder Dress featuring a lightweight design practical for easy nursing and comfortable yet flattering bottoms, such as the Maternity Jeggings, Stretch Flare Jeans, and Core Leggings all with belly bands to give bump support in styles to be worn through all trimesters, the brand said in a media release.

The maternity collection also includes nursing bralettes with leak-free pads, tops, bottoms, maternity workout clothing, and a supportive belly band – all featuring cooling, buttery soft, and seamless four-way stretch material to ensure comfort and ease. Styles are available in multiple colourways, with sizes ranging from Small to XXXL.

Destination Maternity has released its new Spring/Summer range at Walmart as part of an exclusive distribution agreement.
This aligns with Marquee Brands’ vision to provide expectant mothers with fashion at all price points and distribution levels.
Destination Maternity has the opportunity to establish itself as a fashionable and affordable option.

“Our multi-year licensing agreements with Topson Downs and Tefron have been pivotal in launching Destination Maternity at Walmart. Through this innovative and wide-reaching alliance, our brand aims to steadily build its market share and provide accessible maternity wear for everyone. Launching at Walmart presents an incredible opportunity to expand our reach and bring essential and stylish products to more mothers through every trimester and beyond,” said Tim Reid, executive vice-president of fashion and lifestyle at Marquee Brands. “This launch is a testament to our commitment to meeting the needs of our customers at a great price point, and to continue empowering and nurturing mothers nationwide.”

“Walmart is continuing to establish itself as a fashion destination, and that includes expanding our assortment of quality, on-trend apparel and accessories for new and expectant mothers,” said Berch Schultz, vice-president merchandising, intimates, Walmart. “As we continue to expand our assortment of national brands, we’re excited to offer Destination Maternity exclusively to Walmart customers at the low prices they expect from us.”

“Tefron is thrilled to announce that we have partnered with Marquee Brands to bring the iconic Destination Maternity brand to select Walmart stores. The initial collection will include market-leading nursing bras, maternity intimate apparel and activewear items at the phenomenal values that Walmart customers expect. This launch marks a significant milestone for us and demonstrates our commitment to providing high-quality, stylish maternity apparel and intimates to women across the country. By exclusively selling Destination Maternity products at select Walmart stores and Walmart.com, we look forward to supporting expecting moms-to-be through this journey with great fits and thoughtful product features at great value,” Michael Gold, president of Tefron, said.

“At Tefron, we take pride in our reputation for excellence and look forward to leveraging our expertise to bring the best possible products to Walmart’s customers. This launch will allow us to continue to build on our legacy of innovation and superior quality. We look forward to seeing the positive impact it will have on the lives of expectant mothers everywhere,” Gold continued.

“Topson Downs is extremely excited to partner with Marquee Brands in delivering Destination Maternity exclusively to the Walmart customer in-store and at Walmart.com. Our passion for delivering on-trend fashion at a great value aligns perfectly with Destination Maternity’s mission of meeting the needs of its customers and empowering and nurturing mothers everywhere,” Daniel Abramovitch, president of Topson Downs, said.

Expectant and nursing mothers can shop the latest Destination Maternity products exclusively at select Walmart stores and online platform.

Fibre2Fashion News Desk (RR)