Those using the Roy app can designate how much and to whom they want to contribute; the entire amount would go to the athlete, and Roy Inc. would make money off a service fee that’s tacked onto the donation. In turn, the player produces exclusive content that donors can access via the app. Should an athlete change his or her mind and leave the program, those contributing would have their money refunded.
“We like to see the Gophers succeed, and we like to keep the talent here,” Johnston said.