Rihanna and Puma have a history of launching disruptive fashion takes on sport styles over the course of their relationship – starting in 2015 with the iconic Creeper. Rihanna and Puma launched several footwear and apparel collections over the course of 2015-2018, including the Fenty x Puma trainer, the Fenty x Puma fur slide, and much more. With four fashion shows in New York and Paris, Fenty x Puma served as a catalyst for Puma’s brand impact and relevance over the past decade, the company said in a press release.
Worn by legends and now remixed by Rihanna herself, the Avanti is being offered as a unisex shoe for both adults and kids.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” said Rihanna.
“It’s been such an exciting start to our partnership,” said Maria Valdes, chief product officer at Puma. “We spent time together opening up the Puma archive and identifying the right product that spoke to Rihanna. The Avanti is a Puma classic with a unique and iconic point of view on the terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
The Fenty x Puma Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil Fenty and Puma Cat logo. With a gum outsole and leather footbed, the details of the Avanti nod to Puma’s deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
Fibre2Fashion News Desk (RR)