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When the production company Particle6 debuted its AI-generated \u201cactor\u201d Tilly Norwood<\/a> last fall, the move was not warmly welcomed by Hollywood.<\/p>\n \u201cGood Lord, we\u2019re screwed,\u201d Golden Globe winner Emily Blunt said<\/a> in an interview with the industry publication Variety. \u201cCome on, agencies, don\u2019t do that. Please stop.\u201d<\/p>\n If only Particle6 followed Blunt\u2019s advice. Instead, the company has put out a music video for its AI character, featuring a song called \u201cTake the Lead<\/a>.\u201d<\/p>\n This is not clickbait. Upon listening to it, I actually think it is the worst song I have ever heard.<\/p>\n I was prepared for Norwood\u2019s musical debut to sound something like \u201cHow Was I Supposed to Know?\u201d, the AI-generated song attributed to the digital persona Xania Monet, which turned heads when it made it onto the Billboard R&B charts. Xania Monet\u2019s AI-generated music isn\u2019t my cup of tea, even if its lyrics are supposedly written by a real person \u2014 I personally prefer music that could exist without an AI music generator like Suno<\/a>. But Norwood\u2019s song has unlocked a new level of AI cringe.<\/p>\n Eighteen people contributed to the video for \u201cTake the Lead,\u201d including designers, prompters, and editors. Yet the song itself is about Tilly\u2019s challenges as an AI-generated character who critics underestimate, because they believe she is not human.<\/p>\n \u201cThey say it\u2019s not real, that it\u2019s fake,\u201d Norwood snarls at the camera. \u201cBut I am still human, make no mistake.\u201d<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> That is, to put it gently, not true.<\/p>\n Music does not have to be relatable to everyone, but perhaps it should be relatable to at least one person. What\u2019s most impressive about Norwood\u2019s song is that the AI character\u2019s team managed to create a song about something that literally no human will ever experience, because no person can connect with the feeling of being disregarded for being an AI.<\/p>\n The song, which sounds like a Sara Bareillis rip-off, opens with the lines, \u201cWhen they talk about me, they don\u2019t see\/The human spark, the creativity.\u201d The song builds as Norwood affirms to herself, \u201cI\u2019m not a puppet, I\u2019m the star.\u201d <\/p>\n Then comes the chorus, in which Norwood appeals to her fellow AI actors: <\/p>\n Actors, it\u2019s time to take the lead In the video, Norwood struts down a hallway in a data center, which is perhaps the only part of the video grounded in any element of honesty. When the second chorus hits with a predictable key change, she instead walks across a stage, looking out into a stadium of cheering fake people who give her an undeserved moment of \u201ctriumph.\u201d<\/p>\n You could make the argument that Norwood is trying to appeal to actors at large and not just other AI characters. But the outro leaves no question that this is, in fact, a rallying cry from Tilly to her AI brethren:<\/p>\n Take your power, take the stage We do not need this. We do not need music from an AI persona addressing other AI personas with a hopeful anthem about working together to prove judgmental humans wrong.<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n\n
Create the future, plant the seed
Don\u2019t be left out, don\u2019t fall behind
Build your own, and you\u2019ll be free
We can scale, we can grow
Be the creators we\u2019ve always known
It\u2019s the next evolution, can\u2019t you see?
AI\u2019s not the enemy, it\u2019s the key<\/p>\n<\/blockquote>\n\n
The next evolution is all the rage
Unlock it all, don\u2019t hesitate
AI Actors, we create our fate<\/p>\n<\/blockquote>\n