Disney+ is starting to roll out Verts, its new short-form video feed, to U.S. users on its mobile app. First announced in January<\/a>, the TikTok-like Verts feed features scenes and moments from movies and TV shows on Disney+. <\/p>\n Following the success of TikTok and Instagram Reels, Verts is designed to boost daily engagement and reach mobile-first viewers, all while increasing discovery across Disney+\u2019s catalog.<\/p>\n Users will be able to access the feed through a new icon in the app\u2019s navigation bar. As users swipe through the feed, they can add shows to their watchlist or jump directly into the show or movie.<\/p>\n \u201cWith the latest streaming hits and an incredible catalog spanning more than 100 years of storytelling, we\u2019re making it easier for fans to discover what to watch next,\u201d the company wrote in a blog post<\/a>. \u201cVerts offers a fun, fast way to explore that catalog right from the moment users open the app. It brings the magic of Disney\u2019s storytelling into a format that feels modern, engaging, and tailor-made for how fans already enjoy discovering video on mobile devices.\u201d<\/p>\n While Verts is starting as a way to showcase clips from content on Disney+, the company says it will eventually feature \u201ccontent from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences.\u201d<\/p>\n Disney says early testing in August on both Disney+ and ESPN showed that Verts drove additional engagement. The company believes this engagement can be attributed to its \u201cadvanced algorithm\u201d that powers the recommendation engine for Verts, making content personalized to each user. Disney\u2019s investment in the algorithm for Verts makes sense, as TikTok\u2019s success can be attributed to the effectiveness of its recommendation algorithm.<\/p>\n Disney+ isn\u2019t the first streamer to explore vertical video, as\u00a0Netflix launched a vertical feed<\/a>\u00a0last year that lets users scroll through clips from its original titles.<\/p>\n By introducing short-form video content, Disney+ and Netflix are targeting younger users who are accustomed to watching quick clips on their phones rather than long-form content like TV shows and movies. If they can capture a user\u2019s interest, there\u2019s a chance that they will go on to watch the full TV show or movie that initially hooked them.<\/p>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/Verts-Mobile-2048x1012-1.png?w=680\")