Amazon\u2019s AI assistant Alexa+ is getting another new personality. On Thursday, the company announced it\u2019s expanding its lineup of personality styles for users to choose from to include a \u201cSassy\u201d option, which is for adults only. Notes Amazon, before opting to use the Sassy personality, users will be required to go through additional security checks in the Alexa app.<\/p>\n
The personality style will also not be available when Amazon Kids is enabled, Amazon says.<\/p>\n
The new option joins others like Brief, Chill, and Sweet, launched last month. <\/p>\n When you toggle on the option for Sassy in the Alexa mobile app, you\u2019re warned that the Sassy style uses explicit language, which is why it requires a security check. On iOS, this involved a Face ID scan. <\/p>\n The AI assistant explained its style to us like this: \u201cThe Sassy style is built on one premise: help first, judge always. Every answer comes wrapped in wit and a well-placed roast \u2014 it\u2019ll answer your question; it\u2019ll just make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn\u2019t see coming. Equal-opportunity irreverence, zero apologies. Honest, sharp, and funny \u2014 and somehow that\u2019s more helpful than helpful.\u201d<\/p>\n Alexa\u2019s app also had warned that the style could contain \u201cmature subject matter.\u201d <\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/03\/alexa-personality-hero-dark-v3-lm.jpg?w=680\")