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Taco Bell has hosted its own Apple-style showcase last Friday (9 February), teasing a range of bizarre new menu items.
Liz Matthews, Taco Bell’s global chief food innovation officer, hosted the show in front of a live audience, which was also streamed on YouTube to hundreds of thousands of viewers.
“We have had our fair share of misses, but now I want to share with you what’s actually going on behind the doors of the test kitchen that I am really excited about,” Matthews told a room full of people.
She then revealed new vegan and coffee options, chocolate tacos made in partnership with ice cream chain Salt & Straw, and a dessert pie inspired by Mountain Dew Baja Blast.
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