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The line features playful, feminine pieces in apparel, footwear and swimwear and simultaneously in all Dillard’s locations across the nation.
Dillard’s has launched Jess Southern for Gianni Bini, the company’s second limited-edition capsule collection under this exclusive brand.
This collaboration with Jessica Payne, a popular influencer, will generate interest among her highly engaged followers.
The collection will feature designs and styles that reflect Payne’s taste and aesthetic.
“I designed this collection for Gianni Bini to be all about fun! With playful plaids and pop colours, sprinkled with a few great neutrals, my goal was to create the ultimate summer wardrobe. From ultra-feminine statement pieces, to cool girl classics, I hope this collection evokes your inner Carrie Bradshaw and makes you feel like your best self. These are pieces I wanted in my closet-pieces that make you smile. I am beyond grateful for this opportunity and cannot wait to see how you style these pieces that are all so special to me,” Payne stated.
“Payne is a mover and shaker with a heart of gold, and this line is as vibrant as she is. She wanted her collaboration to be a fun and feminine curation of must-have pieces, and we feel she totally captured the summer anthem of fashion with this capsule collection,” Dillard’s corporate merchandise manager Erin Frazier said.
Fibre2Fashion News Desk (RR)
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