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First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim, and history aficionados. The Lee x Be@rbrick collection captures the brand’s playful attitude embodied by Buddy, mixing Be@rbrick’s design-driven mission with a nod to 90s nostalgia, Lee and Medicom Toy said in a joint press release.
Lee has partnered with Medicom Toy to launch an apparel and figurine collection inspired by Lee’s mascot, Buddy Lee.
The Lee x Be@rbrick line, blending 90s nostalgia and contemporary design, includes three T-shirts and a denim jacket.
The collection is available at Concepts stores, Lee’s owned stores, and online platforms in Europe, North Carolina, and Asia.
The apparel consists of three tees and a denim jacket. Each tee features a different design of patches or screen-printed imagery of Buddy and his Be@rbrick counterpart. Based on the classic Lee Rider jacket, the denim jacket is an oversized fit and vintage wash with sewn on patches of Buddy. The Lee x Be@rbrick collection is available at Concepts stores in Boston and New York City and online, as well as on Lee’s owned sites and stores in Europe, North Carolina, and Asia.
“This collaboration feels like the perfect mesh of two global icons,” said Joe Broyles, vice president of global collaborations, Lee. “The figurines are a new iteration of Buddy and will be great additions for denim fans and Be@rbrick collectors. We love how the accompanying tees and jacket bring a wearable connection to these collectibles.”
Fibre2Fashion News Desk (NB)
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