KNOWN for her ethereal and alternative music style, Lana Del Ray has sent shockwaves through the music industry with her unexpected announcement of delving into the country genre.
Revealing her plans at the recent Billboard and NMPA Songwriter Awards in Los Angeles, Del Rey introduced her forthcoming album Lasso as her inaugural venture into the realm of country music.
Collaborating with esteemed producers Jack Antonoff and Luke Laird, Del Rey expressed her excitement for this new musical direction, citing the prevailing trend of the music industry shifting towards country sounds.
While Del Rey’s admiration for Antonoff’s influence is evident, a pertinent question looms: will she achieve success in this unfamiliar territory?
Set for release in September, Lasso has generated considerable anticipation as fans and critics alike wonder if it will replicate the chart-topping success of her previous works.
Despite boasting a robust discography, including her acclaimed 10th studio album Did You Know That There’s a Tunnel Under Ocean Blvd, which earned her multiple Grammy nominations, including Album of the Year, the transition to country music presents a unique challenge.
Del Rey’s ability to seamlessly transition her signature style into the nuances of country melodies will undoubtedly be scrutinised by audiences worldwide.
Del Rey’s festival appearances scheduled for this summer, including Reading and Leeds, Primavera Sound, Hangout Festival and Coachella, offer platforms for her to showcase her newfound sound.
These performances serve as pivotal moments for Del Rey to captivate audiences and solidify her position in the competitive landscape of country music.
As anticipation builds and speculation mounts, the music industry eagerly awaits the unveiling of Lasso and Del Rey’s live performances.
All eyes are on whether the iconic singer will successfully carve out a niche in the dynamic and multifaceted world of country music.
With her talent, creativity and unwavering determination, Del Rey’s foray into country music promises to be a captivating journey, showcasing her versatility as an artist and potentially reshaping the boundaries of musical genres.